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City of Busan Policy Film — Pop-up Book WORKS
WORKS · PUBLIC POLICY FILM · 3D POP-UP BOOK ANIMATION · 2024

City of Busan Policy Film — Pop-up Book

부산광역시 정책홍보영상 — 팝업북
PHOTOS

Photos

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PROJECT

A policy film for the City of Busan that unfolds the city's two visions — 'Global Hub City' and 'Happy Citizens' City' — as a pop-up book rising from each turned page.

From the new Gadeokdo airport and BIFC to city buses, the youth centre and the children's culture space Deullak-Nallak, Busan's policies and places are built as paper structures, opened one spread at a time and stitched to footage of the real sites.

부산광역시의 시정 비전 '글로벌 허브도시'와 '시민행복도시'를, 책장을 넘기면 솟아오르는 팝업북으로 풀어낸 정책 홍보영상입니다.

가덕도신공항과 BIFC, 시내버스와 청년센터, 어린이 복합문화공간 '들락날락'까지 — 부산의 정책과 장소를 종이 입체 구조물로 만들어 한 장씩 펼쳐 보이고, 실제 현장 영상과 이어 붙였습니다.

FormatPublic policy film · 3D pop-up book animation
ClientBusan Metropolitan City
Running time1 min 57 s
WorkPlanning · 3D animation · Compositing
ProductionStudio Yona
Year2024
SK innovation Brand FilmKOFIC 50-Year History